An Introduction to Moving Forward
June 2025:
In recent decades, patient groups have radically transformed their role in the healthcare landscape. Today, thousands of patient advocacy groups are helping to steer research and development, influence healthcare policy, and collaborate directly with all key healthcare stakeholders, including pharmaceutical companies.
But the patient landscape is vast and complex. There are thousands of patient groups, working across hundreds of therapy areas and regions, each with its own unique priorities, needs and perspectives. One of the biggest challenges pharmaceutical companies face is understanding how to pinpoint what matters to patient groups and drive meaningful change to the patient groups they work with.
To bridge this gap, PatientView has developed Moving Forward, an online dashboard that transforms the authentic patient voice into actionable insight. The online dashboard is based on a thematic analysis of over 7,000 commentaries from more than 900 patient organisations, covering 200+ therapy areas and 80 countries. It enables pharmaceutical companies to analyse patient feedback at scale, refine their patient-centric strategies, strengthen their patient-group relationships, and enhance their corporate reputation. To access the online dashboard, PatientView provides your company with your own bespoke url link which you can access anytime, within the privacy of your company.
Using the Moving Forward online dashboard, pharmaceutical companies can:
- Explore patient group priorities by country and disease area, mapped across the 10 indicators of corporate reputation
- Search the database for the top priorities of patient groups in your therapy areas and market
- Generate the data you need in seconds
- Drill down to the level of detail you need, including specific quotes in multiple languages
- Build bespoke datasets across any therapy and geographical region
- Identify actionable steps that need to be taken to improve company performance for each patient group priority, as told by the patient groups themselves
Turning the patient voice into actionable plans
Moving Forward is one of three core PatientView offerings that help pharmaceutical companies understand patient-group perspectives and turn them into tangible, strategic action plans.
- Patients in Action provides insight into the roles patient groups play within the healthcare ecosystem, helping companies identify where and how to engage.
- Moving Forward offers detailed recommendations from patient-group partners on how your company can improve, based on feedback mapped to the ten indicators of corporate reputation.
- The Corporate Reputation of Pharma provides benchmarking data showing how your company is perceived by patient groups that know and work with you, with both current and historical rankings across countries and therapy areas.
Together, these tools provide a holistic view of the patient landscape, enabling pharmaceutical companies to listen, act, and lead with patient-centred values.
To find out how the Moving Forward online dashboard can support your patient-engagement strategy, book a personalised demo or contact the PatientView team at [email protected].