According to news reports, three obese children in the Netherlands were placed by a judge under the supervision of the Child Welfare Council after the children's parents failed to bring down the children’s weight. The judge insisted that obesity is a threat to the children's health. A health professional is now helping the children lose weight.
The Walt Disney Company has become the first major media company to introduce new standards for any TV food advertising directed at children and families. The move comes after lobbying by advocacy groups and celebrities. The new Disney advertising standards will require all food and beverage products advertised, sponsored, or promoted on Disney Channel, or on Disney XD, Disney Junior, Radio Disney (or Disney-owned online destinations oriented to families with younger children) to meet Disney’s nutrition guidelines by 2015. Dubbed the Magic of Healthy Living, the Disney nutrition guidelines are based on federal standards, promote fruit and vegetable consumption, and call for limits on calories and reductions in saturated fats, sodium, and sugar. US First Lady Michelle Obama spoke at the June 5th 2012 Walt Disney press conference which announced the new standards. Mrs Obama is a campaigner against childhood obesity. Another influential campaigner on childhood obesity in the US is the UK-based Jamie Oliver Foundation, run by the celebrity chef for over a decade. The Foundation has had a global impact in raising awareness about the importance of children eating healthily, and, in the US, its Jamie Oliver's Food Revolution has nationwide appeal. Disney's initiative comes into effect in 2015, when the company's current contracts with TV advertisers expire.