DevContacts is a free iPhone app puts a human face to worldwide aid and poverty statistics, and demonstrates progress towards United Nations Millennium Development Goals (MDGs). The app assigns each individual in a person's iPhone address book to one of 130+ countries and imagines their life as if they had been born and raised there. The app brings to life data (11 data indicators) from the World Bank's Data Catalog, and lists UN data for each country's progress against the MDGs. In addition, the app allows users to see their contacts' phone numbers, and call them from within the app. The app was developed by DevDAS (a Sydney, Australia-based aid-and-development consultancy firm) as an entry for the World Bank's 2010-2011 'Apps for Development' contest. A YouTube video is available describing the app, and indicating what it might be like to live in a developing country: http://www.youtube.com/watch?v=-z712ofz7Ww
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